As a full-service marketing agency, our client was delivering exceptional creative — smart strategy, standout branding, gorgeous ads. But too often, busy founders didn’t have the time or systems to implement what we gave them beyond our initial campaigns. Their marketing sat on a shelf while they reinvented the wheel with every customer.

The Fix

We launched the Lifecycle Marketing division to change that — automating 85% of marketing, sales, and customer communication tasks for our clients using Infusionsoft (now Keap). Our team co-founded the division, led client strategy, and built out automation systems to stay in touch with customers, follow up on leads and implement their marketing.

→ Outcome: Small businesses who previously let leads go cold started converting consistently. Their outreach was timely, relevant, and largely hands-free. Within months, we were selected for Infusionsoft’s global partner showcase and featured at the ICON industry conference.

Benefits:

• Brought world-class marketing into business execution

• Freed founders and employees from repetitive tasks so they could focus on growth

• Created consistent lead nurturing and follow-up

• Added a new revenue stream for the agency and positioned us as automation leaders