Shlichus Leadership Group

להוסיף עוד שלוחים · עוד פועלים · עוד שליחות

An executive working group for shluchim and shluchos who carry operational responsibility in a growing shlichus.

Why This Program Exists

Shlichus is meaningful, beautiful, and demanding. Shluchim and shluchos carry an enormous amount of responsibility that often develop over time:

Programming • Relationships • Communication • Coordination • Education • Fundraising • Resource Planning • Leadership Decisions • And so much more…

The Shlichus Leadership Group is an executive working group for shluchos who are actively running a shlichus and want more structure, clarity, and sustainability in how work gets done. It’s a facilitated group where we work hands-on on delegation, systems, and decision-making. The goal is to support strong leadership by building the organizational structure that allows the shlichus to function more smoothly without everything depending on one or two people.

Program Snapshot

🗓 8 weeks
👥 Small cohorts
💻 Weekly 90-minute Zoom sessions
🛠 Implementation between sessions
🌍 Designed specifically for shluchos on shlichus

This program adapts practical organizational leadership tools used in professional environments into a structure that works inside shlichus life.

Torah leadership was never meant to be carried alone:

וְנָשְׂאוּ אִתָּךְ

“They shall bear the burden with you.”
(שמות י״ח:כ״ב)

What We Work On

🧩 How a shlichus functions as an organization
📍 Clarifying responsibilities
👥 Delegation that works
🔁 Building repeatable workflows
🕰 Leadership time structure
📊 Expanding resource opportunities
📈 Strengthening leadership capacity

What Makes This Different

This program is:

✔ practical
✔ small-group based
✔ implementation-focused
✔ designed specifically for shlichus environments
✔ respectful of the realities of shlichus leadership

This program is not:

✘ generic leadership training
✘ corporate management instruction
✘ lecture-based learning
✘ theoretical strategy work

Participants strengthen how their own shlichus runs during the course of the program.

Program Information

  • The Shlichus Leadership Group is designed for shluchim and shluchos who carry operational responsibility — whether formally or informally — and want more structure, clarity, and sustainability in how the work runs.

    You are already doing leadership work:

    • Running programs

    • Coordinating volunteers

    • Managing communications

    • Holding community relationships

    • Supporting fundraising infrastructure

    • Managing staff (even informally)

    • Carrying invisible logistics

    • Functioning as operational backbone of the shlichus

    • Helping to make decisions about how the shlichus operates day to day

    • Taking on responsibility for things that don’t clearly belong to anyone else

    You want practical improvement:

    • You like systems

    • You want clarity

    • You want tools

    • You want structure

    • You want implementation

    • You want the shlichus to function more smoothly, without things depending on one or two people

  • This is not for you if:

    • You’re overwhelmed and unable to implement change right now

    • You are looking for emotional support rather than operational structure

    • You are not currently involved in the day-to-day functioning of the shlichus

  • Participants begin the program already doing meaningful leadership work, but without consistent structure around how the work operates day to day. Over time, that can look like:

    • Carrying responsibility across many areas without clear role boundaries

    • Coordinating logistics that no one officially owns

    • Making frequent small decisions without shared frameworks

    • Managing recurring tasks that could be delegated or systematized

    • Supporting growth as expectations increase but processes remain informal

    • Wanting time to think strategically, but rarely having space to step back

    • Feeling that important work depends on a small number of people

    These are normal signs of a growing shlichus, and they signal the opportunity to build stronger infrastructure.

    Participants leave with practical tools and decisions already in motion, including:

    • Clearer visibility into what belongs to their role and what can be shared

    • Identified opportunities for delegation that fit their environment

    • Simple repeatable processes for recurring responsibilities

    • Stronger weekly structure for managing time and priorities

    • More confident decision-making about what deserves attention and what does not

    • Better use of volunteer capacity and available support

    • A clearer operational rhythm across the shlichus

    • A practical plan for sustaining leadership over time

  • Strengthening leadership structure allows shluchim and shluchos to lead with clarity, share responsibility more effectively, and support a growing shlichus with confidence.

    Working alongside peers who are carrying similar responsibilities creates momentum that extends beyond the sessions themselves, strengthening the work, the community it serves, and the family that makes shlichus possible over the long term.

    Participants may experience:

    • Increased clarity about their leadership role within the shlichus

    • Greater confidence making operational decisions

    • More space to think ahead rather than only respond

    • Stronger alignment between responsibility and capacity

    • Connection with peers facing similar leadership realities

    This creates steadier leadership that benefits both the individual and the shlichus as a whole.

  • A shlichus with clearer systems, stronger delegation, and healthier leadership capacity can do more of the work it exists to do. Instead of energy being lost to preventable confusion, repeated last-minute scrambling, unclear ownership, or responsibilities sitting in the heads of one or two people, more energy can go toward people, relationships, Torah, mitzvos, and growth.

    Over time, that can mean:

    • More consistent follow-through with community members

    • More thoughtful programming because there is more space to plan well

    • More personal attention available for people who need to be seen, supported, or welcomed

    • More opportunities created for learning, connection, and mitzvah engagement

    • Stronger volunteer involvement because people understand how to help and where they fit

    • A community that feels more included, more engaged, and more invested in the mission

    • A clearer sense that the shlichus is not just being “run,” but is growing with intention.

    Stronger operational structure makes it easier for shlichus to grow intentionally, while preserving the warmth and personal connection that define it.

  • Because shlichus leadership lives alongside and within family life, strengthening operational structure also supports the home.

    A stronger operational structure can mean that fewer decisions are left floating until late at night, and less need to carry responsibilities mentally at all times. Responsibilities can be talked through more clearly between husband and wife, and busy seasons can be prepared for with more intention. The family can experience less of the spillover that comes from constant reactive mode.

    This can create:

    • Clearer division of responsibilities

    • Less tension caused by unspoken assumptions

    • More ability to think ahead together instead of only responding to what is urgent

    • Fewer decisions carried alone late at night

    • More predictable rhythms during busy seasons

    • Greater alignment between spouses around priorities and planning

    • More sustainable long-term capacity for leadership

    For children, this can mean:

    • More predictability in the rhythm of the home

    • Clearer expectations and boundaries

    • More moments of real attention

    • More age-appropriate ownership and contribution

    • A stronger sense of being part of the mission, not just affected by it

    • Less confusion around shifting priorities and last-minute pressure

    Children benefit when they know what is expected, where they belong, and how the home functions.

    Beyond logistics, there is the deeper family transformation: a home that is able to carry shlichus in a way that feels more united, more intentional, and more life-giving. The family does not just “survive” the work. They are better positioned to live it with inspiration and warmth.

Rochelle Ginsburg

About the Program Founder

Rochelle Ginsburg, MBA spent most of her life deeply inspired by shlichus — its vision, its creativity, and the dedication of the shluchim and shluchos carrying it forward around the world.

While working at Merkos Suite 302 in 770, she saw something remarkable: extraordinary passion and initiative across the shlichus network, often without access to structured leadership tools that could make the work easier to carry and expand. That experience led her to pursue an MBA and develop skills that are vital to organizational leadership.

The Shlichus Leadership Group grew out of that intersection: familiarity with the realities of shlichus together with experience implementing practical leadership structure inside growing organizations.

Related Experience

    • Ongoing communication with shluchim through Merkos initiatives

    • Experience supporting both large institutional shlichus environments and small community-based shlichus

    • Founding executive editor of Chabad House Compass, the magazine supporting shluchim with practical organizational tools and insight

    • Program and communications development for CTeen International during the earliest years of its existence

    • Contributions to Kinus Hashluchim materials and communications

    • Work with MyShliach, JNet, Merkos Shlichus, Chai Club initiatives and more

    • Strategy and communications across multiple cross-organizational Merkos projects, including mission statements, fundraising decks, project roadmaps, job descriptions, planning systems, and program frameworks used by shluchim internationally

    • Worked within Chabad communities in Reno, Nevada - Riverside, California - Montreal, Canada - Launceston, Tasmania - Short Hills, New Jersey - Roslyn, New York - S. Paul, Minnesota - W. Hartford, Connecticut - Ashland, Oregon - and more

    • Supported preschool, Hebrew school, youth programming, administration, CRM implementation, events coordination, community relationships - and more

    • Exposure to shlichus communities across six continents

    • MBA at YU in organizational leadership and management, as well as Product Management training at Columbia

    • Experience with professional operating systems such as EOS, E-Myth, and Lean Startup

    • Supported implementation of a professional operating system inside a 30-person financial organization

    • Experience building role clarity and decision-making frameworks across teams

    • Experience developing repeatable processes that reduce leadership overload

    • Focus on adapting structure to mission-driven organizations rather than importing corporate models directly

Organizations We’ve Supported

For Organizations Supporting Shluchim

The Shlichus Leadership Group can be offered through:

  • Regional cohorts

  • Sponsored participation

  • Leadership initiatives

  • Pilot implementation programs

  • Custom training partnerships

Organizations supporting shluchos can use this program to strengthen leadership capacity across multiple communities. If you are exploring bringing the Shlichus Leadership Group to your region or organization, schedule a short conversation to discuss format options and goals.

Join the Shlichus Leadership Group

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